THE PROJECT
Client: Paulaner
Agency: thjnk
DIR: Fabian Carl
For the Paulaner International Toolkit project, we conducted several days of shooting with up to four units to capture a wide range of footage featuring various actors and products. Multiple food stylists were involved, ensuring that every detail was perfect, and all departments coordinated seamlessly to produce the best possible material. From this extensive footage, we generated a multitude of films and print motifs. These were then translated and dubbed into many languages for international use in marketing Paulaner products. This comprehensive approach ensured that the essence of Paulaner’s brand was communicated effectively across global markets, showcasing the quality and tradition of their products.
MAKING OF
