ELARIS

THE PROJECT

For our TV commercial campaign for an electric car manufacturer, we leveraged the influence and appeal of the well-known influencer Clemens Brock. Set against the backdrop of a suburban neighborhood and the iconic 1. FC Union Berlin football club, the campaign aimed to showcase the versatility and appeal of electric vehicles to a broad audience. By integrating familiar and beloved settings with Clemens Brock’s endorsement, we created a narrative that not only highlights the features and benefits of the electric cars but also connects with viewers on a personal level, emphasizing the vehicle’s fit in everyday life and its alignment with popular culture and sports enthusiasm. This strategic approach helped in reinforcing the brand’s presence in the electric vehicle market and in appealing to a wide range of potential customers.