A BMW brand film about what makes the dealership experience worth coming back for.

Strive for 5

Client
BMW
Year
2020
DIR
Fabian Carl
DOP
Jan Linnartz
Format
Customer Experience Brand Film
A film about what happens after the test drive.
Released across BMW's German channels and through the dealer network in 2020.
A BMW brand film about what makes the dealership experience worth coming back for.
Strive for 5 was BMW's customer experience film for the German market, communicating the brand's commitment to a five star buying experience. IVORY produced the spot around the small moments that decide whether a customer comes back: the door opening, the handshake, the first drive. Less corporate, more dealership floor.
A BMW brand film about what makes the dealership experience worth coming back for.A BMW brand film about what makes the dealership experience worth coming back for.A BMW brand film about what makes the dealership experience worth coming back for.A BMW brand film about what makes the dealership experience worth coming back for.
A BMW brand film about what makes the dealership experience worth coming back for.