Strive for 5

Client

BMW

Year

2020

DIR

Fabian Carl

DOP

Jan Linnartz

Format

Customer Experience Brand Film

A film about what happens after the test drive.

Released across BMW's German channels and through the dealer network in 2020.

Strive for 5 was BMW's customer experience film for the German market, communicating the brand's commitment to a five star buying experience. IVORY produced the spot around the small moments that decide whether a customer comes back: the door opening, the handshake, the first drive. Less corporate, more dealership floor.