Brand Identity

For the Hochschule Weihenstephan-Triesdorf (HSWT), we developed a comprehensive visual branding system that translates academic excellence, sustainability, and innovation into a clear, contemporary visual language. The project covered the full spectrum of brand design: from a refined visual identity and typography system to color logic, layout principles, and modular design assets adaptable across digital and physical touchpoints. The goal was to create a flexible yet distinctive brand framework that works equally well for scientific communication, student engagement, and public outreach.