End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.

International Toolkit

Client
Paulaner
Year
2021
DIR
Fabian Carl
DOP
Jan Linnartz / Thomas Spitschka
Format
International Campaign Toolkit
One hero film, and a toolkit that let every market launch on its own.
A scalable campaign system used by Paulaner and its international partners to launch efficiently and consistently across markets.
End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.
Paulaner briefed IVORY on an international campaign built for rollout across global markets. We produced and delivered the whole ecosystem: a hero film plus an extensive international toolkit. Alongside the master campaign came platform specific format adaptations, cut downs for multiple durations, subtitled edits, language versions and market specific deliverables. Every asset built to hold the same storytelling, visual quality and brand identity across channels, audiences and territories.
End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.
End-to-end production of Paulaner’s international campaign, from hero film to global toolkit.