Brand Campaign
Three members. Three cities. One year that asked everyone what their career was actually for.
In the early Covid summer of 2020, IVORY produced LinkedIn's German brand manifesto directly with the LinkedIn team in Munich. Three real members carried three stories from three corners of the country. Pia Sternberg in the Lower Saxony countryside on community and a job lost. Sylvia Jagla in Berlin on urban routine and reinvention. Borja Bartolomé in Munich on arriving and connecting from Barcelona. Each story shot on its own locations with full production crew and technical depth. Cut into three single films plus a manifesto piece tying them together. Tagline: Gemeinsam ist das neue Ich.
