Lena

Client
Mercedes-Benz
Year
2020
DIR
Oliver Mohr
DOP
Mateusz Smolka
Format
Talent Driven Product Demo Series
App demos do not have to feel like manuals. Lena Meyer-Landrut and the Mercedes EQA, in a series of short films.
Released across Mercedes-Benz owned channels and Lena's social during the EQA launch window in 2020 and 2021.
For the Mercedes-Benz EQA launch period, IVORY produced a series of short films with brand ambassador Lena Meyer-Landrut. Each piece highlights one function of the Mercedes me interface and app, told with humour and lifestyle pace rather than instruction tone. Mood led by Lena, function led by the car.