Porsche Cayenne Active head on with Eileen Gu driving through the Berchtesgaden Alps, film still by IVORY Productions

Cayenne Active x Eileen Gu

Client
Porsche
Year
2025
DIR
Luis de Maia
DOP
Luis de Maia
Format
Social Campaign Film
Discipline
What an Olympic champion does on the rare day nobody needs her.
Delivered as a 49 second master in 16:9 and 9:16, graded and finished for pre rolls, reels and Porsche's social channels.
Eileen Gu standing beside the Porsche Cayenne Active in the snow covered Berchtesgaden Alps, film still by IVORY Productions
Porsche briefed IVORY, together with agency M&C Saatchi, on a campaign for the Cayenne Active built around Eileen Gu. The idea was simple enough to carry a whole film: on my day off. One car, one athlete, a few props, a mountain road in the Berchtesgaden Alps leading to a remote hut. No appointments, no entourage. Luis de Maia directed and shot it, keeping the camera close to Eileen and letting the landscape hold the rest. Concept in February 2025, shoot in March, delivery in April.
Porsche Cayenne Active driving towards camera on an alpine pass road, film still by IVORY ProductionsPorsche Cayenne Active in three quarter view on a snow lined mountain road, film still by IVORY ProductionsAerial view of the Porsche Cayenne Active on a forest road through the Berchtesgaden Alps, film still by IVORY ProductionsPorsche Cayenne Active on a mountain road in the Berchtesgaden Alps, film still by IVORY Productions