Roads

Client
Porsche
Year
2016-2017
DIR
Maximilian Cress
DOP
Jan Linnartz
Format
Cinematic Travelogue Series
Discipline

Automotive Film

Brand Film

Four countries, four routes, one Porsche GTS.
Released across Porsche's owned channels and social as a digital coffee table book that invited the Porsche community to submit their own favourite roads. The series became the seed for what is now roads.porsche.com and the Roads by Porsche app, a community library of routes drivers submit themselves.
Porsche briefed IVORY and Fenomenal Film on a cinematic travelogue celebrating the world's most beautiful driving routes. Travel journalist Courtney Scott carried the series through Switzerland, Vietnam, Australia and South Africa, a different Porsche GTS waiting on each road. Pre production and DOP shared with Fenomenal Film, post pipeline run end to end by IVORY. Small crew, documentary feel, cinematic finish.