PUMA - Trainees

For PUMA, we created a contemporary employer branding format focused on the next generation of talent. The project highlights PUMA’s trainee program through an authentic, people-driven lens — giving real insights into daily work, mindset and opportunities within the company. The content was designed to feel direct, energetic and honest, reflecting both the brand’s dynamic culture and the individuality of its trainees. Instead of staged corporate imagery, the films and visuals emphasize personality, collaboration and ambition, making the program relatable for young professionals and graduates.