Two people wearing red helmets stand between tall hedges in PUMA’s Around the World film.

Around the World

Client
PUMA
Year
2022-2024
DIR
Fabian Carl
DOP
Jan Linnartz
Format
Global Employer Branding Campaign
Discipline

Employer Branding & Recruiting

Brand Film

How do you make a global brand feel like a place you actually want to work?
A global employer-branding programme, produced across 20+ countries in 40 shoot days. A film for each location, a combined brand film and 300+ stills — built around one repeatable visual approach.
"Over the past two years, IVORY worked across 18 countries for us. The outcomes have been impressive and have immediately inspired future projects." — Alisha O'Banion · Manager Employer Branding · PUMA
People dancing under purple and blue lights in PUMA’s Around the World film.
The brief Show what it feels like to work at PUMA across its international locations. IVORY developed and produced a global employer-branding campaign with a consistent visual approach and room for each local team. One structure, different cities Each location follows three layers: people in the workplace, the surrounding city, and team portraits with a fashion-led approach. The structure stays consistent; the people and places make each film distinct. Production and delivery The programme ran across more than twenty countries between 2022 and 2024, with 40 shoot days. Delivery included a film for each location, a combined brand film and more than 300 stills. Where the work lives The films and photography are used across PUMA offices, recruiting and puma.com.
Three people seen through a perforated metal screen outside a building.Portrait of a woman outside a glass-fronted building, with sunlight across the frame.A cyclist rides through a large industrial hall beneath roof windows.Portrait of a woman in a white PUMA jacket in a gold-lit interior.