Around the World

Client
PUMA
Year
2022-2024
Deliverable
DIR
Fabian Carl
DOP
Jan Linnartz
Format
Global Employer Branding Campaign
How do you make a global brand feel like a place you actually want to work?
Produced across more than twenty countries between 2022 and 2024. The system is now in active use across PUMA offices, recruiting and puma.com, and is referenced internally as one of the brand's most important employer branding tools.
"Over the past two years, IVORY worked across 18 countries for us. The outcomes have been impressive and have immediately inspired future projects." — Alisha O'Banion · Manager Employer Branding · PUMA
PUMA briefed IVORY on a global employer campaign that positions the company as a place people choose to work because it feels easy, current and good. We built it as one repeatable system. Every shoot follows the same three layers: people in office, the city and its surroundings, and the team photographed almost as fashion in their own context. Same structure in every country, different city every time.