Booktrailers
How do you trailer a novel without ever showing a page?
"Each book is thoroughly explored to optimally convey its mood and message. The trailers bring high attention from potential buyers." — Marle Scheither · Head of Marketing · Rowohlt Verlag
Rowohlt asked IVORY for trailers that capture the feel of each book rather than the plot. The format started with the publisher's crime list and is expanding across genres, with title selection driven by Rowohlt. We treat each book as its own world. Motion design and AI supported workflows are stitched into one pipeline, with reference materials supplied by the publisher and the look composed in IVORY's post stack. Same system, different worlds.
