Trapped In Routine
The office routine, choreographed into a dance you can finally see.
Ads of the World feature | https://www.adsoftheworld.com/campaigns/trapped-in-routine
"Jan and his production crew are just amazing at what they do. His creativity and flexibility were always a huge part of the success of our campaigns." — Gaby Wasensteiner · Senior Brand Manager · LinkedIn Germany
For LinkedIn's German market, IVORY adapted a global campaign concept for DACH. The film translates office routine into a choreography of monotony, a group of dancers locked into synchronised everyday gestures, scored to a pentatonic loop that pulls the audience into the feeling before releasing it. Shot in Estonia with service production by Cuba Films, two units running in parallel across different parts of the set, partly on probe lenses for the architectural close work. Post and VFX run end to end by IVORY with extensive retouching and screen replacements.
