Levaro

Client

Wagner

Year

2023

DIR

Ivan Boljat

DOP

Chris Behnisch

Format

Product Launch Campaign

A pool party. A cleaning tool. A film that holds up at the bar.

Released across Wagner Group channels and the German DIY trade for the 2023 season.

Wagner launched the Levaro Powerbrush 18V, a cordless outdoor cleaner for patios and decks. IVORY directed and produced the launch film as a pool party piece that earned its setting rather than wallpapering it. Casting, music and edit built around moments that feel posted rather than scripted.